Audio Samples
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Audio Samples |
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Telethon Audio Samples - Sunday 2004 |
• Listen to how positive and upbeat each programmer is when talking about the fundraiser. • Listen to the types of things they talk about and how they talk about them. Write down what you might "borrow" to talk about. • Ask yourself how YOU might say something similar. Write down your answers. • Ask yourself how YOU might say something a bit differently. Write down your answers. |
| Day/Year | Show Name | Host | Break | Time | MP3 Link | Mini-Review by Editor |
| Sunday 2004 | Dub Styles and Beyond | Jah Rock | #01 | 1:22 | Download | Jah introduced the telethon smoothly, and gave the phone number. |
| Sunday 2004 | Dub Styles and Beyond | Jah Rock & Empress Ajah | #02 | 2:15 | Download | Jah gave phone number at beginning and at end, the telethon pitch didn't have much detail to it. |
| Sunday 2004 | Dub Styles and Beyond | Jah Rock | #03 | 0:37 | Download | Jah gave out phone number, not much of a telethon pitch here… |
| Sunday 2004 | Dub Styles and Beyond | Jah Rock | #04 | 2:36 | Download | Jah promoted other reggae shows (good!), thanked listeners for 15kW upgrade, gave phone number only at very end of pitch |
| Sunday 2004 | Dub Styles and Beyond | Empress Ajah | #05 | 1:01 | Download | Ajah asked for money, gave out the phone number, asked listeners to support reggae on WRUW. Not much detail on why to donate… |
| Sunday 2004 | Dub Styles and Beyond | Empress Ajah | #06 | 0:26 | Download | Ajah asked for money and gave out the phone number. Not much of a telethon pitch here… |
| Sunday 2004 | Dub Styles and Beyond | Jah Rock | #07 | 1:20 | Download | Jah introduced some CD Premium tunes and played them, then gave out phone number. |
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| Day/Year | Show Name | Host | Break | Time | MP3 Link | Mini-Review by Editor |
| Sunday 2004 | Yard Vibes Radio | Jah Rock & Empress Ajah | #01 | 7:38 | Download | Ajah Described other WRUW shows in the same genre (reggae). Jah Rock Let listeners know what we will be using the money for. Rambled a little bit…. Segment seemed a little long. |
| Sunday 2004 | Yard Vibes Radio | Jah Rock & Empress Ajah | #02 | 11:42 | Download | Jah Rock gave interesting personal story about history of his show. Ajah described the premiums, thanked listeners for 15,000 watt upgrade. Some rambling, segment seemed reeeeallly long! |
| Sunday 2004 | Yard Vibes Radio | Jah Rock & Empress Ajah | #03 | 10:51 | Download | Jah Rock pushed college music with personal story (nice!) and encouraged last-minute donations. Would have liked telethon information to come earlier in the segment. Again, segment seemed pretty long... |
| Sunday 2004 | Yard Vibes Radio | Jah Rock & Empress Ajah | #04 | 2:55 | Download | Good length on segment. Fed that good anti-corporation feeling that our listeners are into, very upbeat. |
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| Day/Year | Show Name | Host | Break | Time | MP3 Link | Mini-Review by Editor |
| Sunday 2004 | Urban States of Brainwashing | Sonia Glass & Harry T. Blackmann | #01 | 4:20 | Download | Gave phone number early (gave it often!). Together the programmers went down the whole premium list, which seemed too long. Could have picked a few premiums and talked more about them. Towards the end they fed that anti-corporate feeling our listeners love. |
| Sunday 2004 | Urban States of Brainwashing | Sonia Glass & Harry T. Blackmann | #02 | 4:21 | Download | Mentioned some of the music they play, and how you won't hear that on 107.9. Described premiums, and how the price is similar to what you'd pay for a night out. Gave the phone number kind of late. |
| Sunday 2004 | Urban States of Brainwashing | Sonia Glass & Harry T. Blackmann | #03 | 6:16 | Download | Gave phone number right away (good!). Mentioned how we play sweet stuff during safe harbor, and commercial stations just won't play the cool stuff they're playing. |
| Sunday 2004 | Urban States of Brainwashing | Sonia Glass & Harry T. Blackmann | #04 | 5:35 | Download | Suggested if people donate they might get a better time slot (might not want to promise things that aren't guaranteed). Pleaded for donations to get more music in the music library, for the love of the music. Fed that good anti-corporate vibe that our listeners like. Maybe gave phone number a bit late (almost three minutes in). Listed a whole bunch of the CD premiums. |
| Sunday 2004 | Urban States of Brainwashing | Sonia Glass & Harry T. Blackmann | #05 | 3:45 | Download | Pushed the CD premiums, and asked for donations to support the music scene in Cleveland. Compared $20 to going to a show, asked if WRUW was worth it. Could have given the phone number earlier. |
| Sunday 2004 | Urban States of Brainwashing | Sonia Glass & Harry T. Blackmann | #06 | 4:24 | Download | Mentioned how this is a once-a-year opportunity, and how Sonia and Harry give up their Saturday nights so they can provide this to the listeners, ask for donations in return. Gave phone number relatively soon. Promoted "the scene". |
| Sunday 2004 | Urban States of Brainwashing | Sonia Glass & Harry T. Blackmann | #07 | 4:37 | Download | Quite a few pauses, did not sound upbeat (didn't get any donations yet)… Asked specific listeners to donate. Gave phone number early (good!). Interrupted each other a bit. Went through a bunch of the CD premiums. Pitch seemed to drag on… |
| Sunday 2004 | Urban States of Brainwashing | Sonia Glass & Harry T. Blackmann | #08 | 5:18 | Download | Seemed anxious for callers. Pushed the "alternativeness" of WRUW. Mentioned how listeners can help hip-hop and electronic music grow on the station. Not super-polished. |
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| Day/Year | Show Name | Host | Break | Time | MP3 Link | Mini-Review by Editor |
| Sunday 2004 | Radio Killed the Video Star | Rich & Autumn | #01 | 3:56 | Download | Started off upbeat (good). Some amount of "ums" and "ahhs". Mentioned telethon drawing to a close, good time to donate. Might have given the phone number a little late. |
| Sunday 2004 | Radio Killed the Video Star | Rich & Autumn | #02 | 6:04 | Download | Pushed how WRUW supports local music, and WRUW needs support from listeners. Spent a good deal of time going down their set list. Ran through the premium list without giving much detail on anything in particular. |
| Sunday 2004 | Radio Killed the Video Star | Rich & Autumn | #03 | 9:10 | Download | Started off very upbeat. Talked about the set list a bit, got excited about the Wheezer DVD premium, but didn't mention the premium level that was at. Pitch was a bit long… talked over each other a bit. Mentioned that we accept credit cards, and we do it safely. Thanked the donors so-far, let them know to expect that reminder card in the mail. |
| Sunday 2004 | Radio Killed the Video Star | Rich & Autumn | #04 | 8:11 | Download | Spent a bit long on the set list I think (started on the pitch around 3 minutes into the break). Mentioned some of the equipment that goes breaky-breaky and how we need listeners supporting us to keep upgrading the equipment. Pushed wearing the WRUW logo items to job interviews (nice). |
| Sunday 2004 | Radio Killed the Video Star | Rich & Autumn | #05 | 6:21 | Download | A bit long again on the set list. Didn't give much detail on why to donate. Listed some more CD premiums and premium levels. Pushed some of the WRUW free services like ticket giveaways and totally-real request lines. Compared donation to buying a ticket for a show. Fed that good anti-corporate sentiment that's popular amongst our listeners. |
| Sunday 2004 | Radio Killed the Video Star | Rich & Autumn | #06 | 3:57 | Download | Pushed listener donations during the last 7 minutes of their show. Gave set list and joked around a bit (OK). Not too much time spent on the pitch here… |
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| Day/Year | Show Name | Host | Break | Time | MP3 Link | Mini-Review by Editor |
| Sunday 2004 | Chasing Infinity | Sarah & Ed | #01 | 4:26 | Download | Started off with lots of energy (good!) Sarah mentioned community members, different genres of music, how telethon is once-a-year, and all-volunteer nature of the station. Made it personal (good!). Ed then came on and specifically talked to the web listeners (good!). Both could have given the phone number more (I think I only heard it once in the first 5 minutes). |
| Sunday 2004 | Chasing Infinity | Sarah | #02 | 6:56 | Download | Gave phone number early (good!). At first Sarah sounded upset with listeners for not calling (maybe not so good). Described the CD premiums and gave the phone number a few more times. Mentioned a few listeners by name (very cool). Talked about the all-together volunteer nature of WRUW, and emphasized things she's done for listeners on her show (sounded great!). Overall very good pitch, few "ums" and "ahhs", knew what she was going to say. Knew methods of payment, and mentioned premium pictures available on wruw website (gave our our web address too). |
| Sunday 2004 | Chasing Infinity | Ed | #03 | 5:28 | Download | Gave phone number early and often (good!). Pitched the WRUW need for upgrading equipment, good text. Mentioned 1/2 hour of airtime and gave personal story about WRUW (good!). Pitched wruw hoodie, and gave great description of it. Also mentioned payment methods. Overall very good pitch, few "ums" and "ahhs", and gave phone number often. |
| Sunday 2004 | Chasing Infinity | Sarah & Ed | #04 | 7:55 | Download | Sarah mentioned other shows on WRUW (cool!). She gave the phone number about 5 minutes in - which might be a little late (my opinion). She mentioned all-volunteer nature, and how all money goes towards stuff listeners will benefit from. First half of pitch sounded like she was reading off a sheet, which might turn off some listeners -- but this was better than most other programmer's unplanned pitches (my opinion). She gave personal stories about people recognizing her WRUW shirts (great!) ---- Ed then came on and told listeners that he and Sarah would match donations (neat!) |
| Sunday 2004 | Chasing Infinity | Ed | #05 | 8:56 | Download | Pitched personal-nature of WRUW, and all our new music. Mentioned all-volunteer nature of the station, etc. Gave phone number often (good). Thanked listeners who donated. |
| Sunday 2004 | Chasing Infinity | Sarah | #06 | 3:12 | Download | Sarah thanked a listener who had just donated (good). Pitched why to donate. |
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| Day/Year | Show Name | Host | Break | Time | MP3 Link | Mini-Review by Editor |
| Sunday 2004 | The Purple Cadillac | Chicago Dave | #01 | 4:10 | Download | mp3 archive might have clipped the beginning of this pitch. Dave tried "selling" wruw in terms of the shows and events we offer for the listening community. Mentioned the improvements that telethon money goes towards, really tied in how the improvements were only possible with listener support. Mentioned a few of the premiums. Only gave phone number once, and at the end of the pitch. |
| Sunday 2004 | The Purple Cadillac | Chicago Dave & Wade (!) | #02 | 4:53 | Download | Wade came on (cool!) and was very up-beat, gave out phone number and pushed *new* music component of wruw. Dave went through the genres of wruw, sounded pumped about our music library. Pulled listeners in with *new* music pitch, and asked listeners to call in and prove that blues in not dead (cool pitch). Pushed hooded sweatshirt and other logo premiums, and did more than just read the description (good!). Gave out phone number towards end. |
| Sunday 2004 | The Purple Cadillac | Chicago Dave | #03 | 5:15 | Download | Telethon pitch starts about a minute into the clip. Dave told how NPR/PBS are always asking for money, but this is our once-a-year opportunity. Mentioned tax-deductible donation, mentioned CD premium songs that he had played, and mentioned cool new equipment that listeners had purchased by donating. Told about some equipment on its last leg, asked for help replacing antiquated equipment. Pushed the CD premiums. Gave phone number towards end of pitch, and then again at very end of the pitch. |
| Sunday 2004 | The Purple Cadillac | Chicago Dave | #04 | 0:21 | Download | Dave thanked a listener for donating, gave out phone number (short pitch). |
| Sunday 2004 | The Purple Cadillac | Chicago Dave | #05 | 5:47 | Download | Dave thanked another listener for donating. Pushed CD premiums that he had played songs from, and told about some of the *local* artists that he plays, asked people to support new and local music. Asked people if WRUW is worth 25 cents a day, and told them about some of the premiums. Only gave out phone number once, and towards the end of the pitch. |
| Sunday 2004 | The Purple Cadillac | Chicago Dave | #06 | 0:34 | Download | Thanked a listener who had just donated, asked listeners to call and gave out number (short pitch) |
| Sunday 2004 | The Purple Cadillac | Chicago Dave | #07 | 5:09 | Download | Dave reminded listeners that they get to call in requests that actually get played, and get a real chance at winning tickets. Gave some personal stories he remembered about listeners calling in (good!), and listed a few of the premiums. Asked if WRUW is worth a dollar a week, mentioned which premium that would bring. Only gave out phone number once, and towards the end of the pitch. |
| Sunday 2004 | The Purple Cadillac | Chicago Dave | #08 | 3:48 | Download | Really pushed one particular CD premium (sounded good!), thanked listeners by name for donating. Thanked listeners for helping to expand the music library by donating money. Gave phone number about two minutes into pitch. This was the only time the phone number was given during this pitch. |
| Sunday 2004 | The Purple Cadillac | Chicago Dave | #09 | 0:38 | Download | Thanked listeners, gave out phone number one more time (short pitch). |
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| Day/Year | Show Name | Host | Break | Time | MP3 Link | Mini-Review by Editor |
| Sunday 2004 | Head Over Heels in Cain Park | Kyle | #01 | 1:19 | Download | Went quickly through premium list, played song off CD premium. DIDN'T GIVE PHONE NUMBER! (not good!) |
| Sunday 2004 | Head Over Heels in Cain Park | Kyle | #02 | 0:35 | Download | Played another CD premium song, finally gave phone number to station. There wasn't much of a "pitch" here… |
| Sunday 2004 | Head Over Heels in Cain Park | Kyle | #03 | 1:18 | Download | Pitched non-corporate nature of radio station a bit, played another CD premium song. DIDN'T GIVE PHONE NUMBER! (not good!) |
| Sunday 2004 | Head Over Heels in Cain Park | Kyle | #04 | 1:27 | Download | Pretty much just asked people to donate, listed a few premiums without pushing anything in particular. Gave phone number twice during this short pitch. |
| Sunday 2004 | Head Over Heels in Cain Park | Kyle | #05 | 1:29 | Download | Gave phone number early (good!). Sort of listed a few premiums. Not much of a pitch here… |
| Sunday 2004 | Head Over Heels in Cain Park | Kyle | #06 | 1:16 | Download | Just straight up asked for money, didn't give much detail on why or how. DIDN'T GIVE PHONE NUMBER! |
| Sunday 2004 | Head Over Heels in Cain Park | Kyle | #07 | 1:09 | Download | Thanked a listener who had just donated (first donation of the show), gave out phone number, and just straight up asked people to donate. Pitch could have been more compelling. |
| Sunday 2004 | Head Over Heels in Cain Park | Kyle | #08 | 0:57 | Download | Gave out phone number early (good). Thanked two donors. Didn't give a last pitch. |
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| Day/Year | Show Name | Host | Break | Time | MP3 Link | Mini-Review by Editor |
| Sunday 2004 | The Cream of Broccoli Radio Hour | Brandt | #01 | 5:24 | Download | Got the set list out of the way quickly (good!) Didn't sound super-upbeat at first, but sounded like he had planned the pitch (good!). Pushed diversity of music / public affairs on the station. Gave phone number about a minute in to the pitch (OK). Let listeners know what we use the money for (15kw upgrade, etc). Gave phone number often (good), described premiums with an ok amount of detail. Overall good pitch |
| Sunday 2004 | The Cream of Broccoli Radio Hour | Brandt | #02 | 5:51 | Download | Pushed the nifty wheezer DVD and gave phone number during his quick set list. Fed that good anti-corporate feeling that our listeners listen for. Pushed the hooded sweatshirt very well. Mentioned all sorts of things that WRUW gives back to listeners (studio-a-rama, hessler street fair, etc). |
| Sunday 2004 | The Cream of Broccoli Radio Hour | Brandt | #03 | 6:05 | Download | Sold listeners on the benefits of WRUW (example was hearing about an amazing concert coming up that wouldn't be announced on commercial radio). Plugged public affairs shows (good!) Really sold listeners on how "off the beaten path" the station is, how it's diverse and how the programmers are really dedicated to the listeners. Really good pitch, could have given the number earlier though. Played a song off a premium CD. |
| Sunday 2004 | The Cream of Broccoli Radio Hour | Brandt | #04 | 7:36 | Download | Gave phone number right away (good!). Sold listeners on studio-a-rama, and how that is a direct result of listener support. Sold indie-rock fans on a popular local indie-rock band, and how that band loves WRUW so much that they are giving us a pre-release copy of the CD they are recording. Great pitch, good personality. Mentioned a few CD premiums, gave out phone number often (good!) Fed that good anti-corporate anti-clear-channel feeling that our listeners love. |
| Sunday 2004 | The Cream of Broccoli Radio Hour | Brandt | #05 | 5:11 | Download | Thanked listeners who had just donated, gave out phone number right away (good!). Started telethon pitch before doing set list (wonderful!). Pitched some of the CD premiums. Sold the "community" aspect of our station. Did a song by request from one of the listeners who just called to donate (nice). |
| Sunday 2004 | The Cream of Broccoli Radio Hour | Brandt | #06 | 6:45 | Download | Thanked a listener who had just called in and then gave the set list. Gave phone number within the first minute (good), pushed some of the logo premiums - gave web site where photos are (good!). Gave detail on what our money goes towards (new equipment), and why that's necessary. |
| Sunday 2004 | The Cream of Broccoli Radio Hour | Brandt | #07 | 2:53 | Download | Pushed how much he likes WRUW, thanked listeners for donating. Let everyone know they have 5 minutes left before his show ends. Not too much of a pitch here. |