Audio Samples
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Audio Samples |
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Telethon Audio Samples - Thursday 2005 |
• Listen to how positive and upbeat each programmer is when talking about the fundraiser. • Listen to the types of things they talk about and how they talk about them. Write down what you might "borrow" to talk about. • Ask yourself how YOU might say something similar. Write down your answers. • Ask yourself how YOU might say something a bit differently. Write down your answers. |
| Day/Year | Show Name | Host | Break | Time | MP3 Link | Mini-Review by Editor |
| Thursday 2005 | 2-Tone Army | Tran^2 | #01 | 1:50 | Download | Fun music in the background. Tran spoke mostly, with a little from her AP. Mentioned independent, college, 24-hr radio. Also quickly mentioned reasons to give like webcast and archive, but too brief to really understand why people should appreciate it. Pushed a music premium of song playing, which was good. |
| Thursday 2005 | 2-Tone Army | Tran^2 | #02 | :51 | Download | No music in background. Quick premium description, but just a listing: "$40, x; $50, x." Would be better emphasized if slower and something like, "If you donate $40, we can send you x or x." |
| Thursday 2005 | 2-Tone Army | Tran^2 | #03 | 1:15 | Download | Thanks donor by name at beginning. Focus on premium, mostly pint glass. AP and other guy speak too informally and with too much slang and bring down Tran's appeal a little bit. |
| Thursday 2005 | 2-Tone Army | Tran^2 | #04 | 3:20 | Download | Explanation about at beginning about donating online. Talked about what telethon money is used for. Named different shows, but digressed into a discussion about fusing musical genres, and lost focus on telethon. Levels between speakers were also not equal. |
| Thursday 2005 | 2-Tone Army | Tran^2 | #05 | :52 | Download | Mini-pitch between songs. Talk about how $ used for updating equipment, and talk about the medieval technology used by WRUW. Maybe sounds a little too down on WRUW, but they are attempting to be funny. |
| Thursday 2005 | 2-Tone Army | Tran^2 | #06 | 1:21 | Download | Hard to tell it is a pitch; it just morphs into one. Has person answering the phone help with pitch. Talks about premiums. |
| Thursday 2005 | 2-Tone Army | Tran^2 | #07 | 1:05 | Download | Talks about playing diversity of music, individual staff volunteer effort. Explains how $ also used for SAR and homelessness marathon, and how we give to listeners by playing PA and especially DemNow, which was brought back due to listener support. |
| Thursday 2005 | 2-Tone Army | Tran^2 | #08 | :51 | Download | Goes into description about premiums, but didn't include donation levels. |
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| Day/Year | Show Name | Host | Break | Time | MP3 Link | Mini-Review by Editor |
| Thursday 2005 | Respect the Rock USA | Steve | #01 | 1:42 | Download | Really focuses on the fact that all music being played available as a premium by donating. Said "uh" a lot. Talked about premiums and price levels. Music low in background. |
| Thursday 2005 | Respect the Rock USA | Steve | #02 | 3:40 | Download | Talks about what money for telethon is used for, including replacing equipment. Explains how equipment wears down and the importance of having new, digital equipment and sound quality. Runs down a list of music premiums that he recommends, and highlights the diversity of music. Gives out the number a lot, which is good. |
| Thursday 2005 | Respect the Rock USA | Steve | #03 | 4:39 | Download | Talks with donor and WCSB programmer. Pitch a bit too long. Levels not equal. Focus on $ for new board. Then talks about diversity and uniqueness of programming on college radio. Does a good job going into depth about hearing obscure music on WRUW. |
| Thursday 2005 | Respect the Rock USA | Steve | #04 | 5:36 | Download | Speaks about WRUW events paid for by telethon, including SAR and the bands that have played. Mentions homelessness marathon and social consciousness. Plugs PA and WRUW's independence and ability to be political. But--pitch goes on too long. |
| Thursday 2005 | Respect the Rock USA | Steve | #05 | 6:34 | Download | Talks about LFC and how WRUW supports local music by SAR and ticket giveaways. Digresses into a discussion about taxes, and loses focus on telethon. Does donation breakdowns, i.e. change/week, month. Revisits music premiums. Again, too long, though. But his listeners might like long rants!? |
| Thursday 2005 | Respect the Rock USA | Steve | #06 | 4:49 | Download | Explains that WRUW is non-profit, student and community member-run and volunteer. Talks about what goes on behind the scenes as programmers, and highlights programmers' dedication to bringing good music and news to our listeners. Support for local music and not pre-programmed setlists like commercial radio. Revisits music premium list. Pushes for $100/airtime donation at end. |
| Thursday 2005 | Respect the Rock USA | Steve | #07 | 7:04 | Download | Reminds that all music played are premiums. Gives good pitch re: film and concert ticket giveaways. Goes into bit about webstream and online archive. Thanks donor, and gets very personal about thank you, which I appreciate. Talks about multiple donations and donating to different shows. Music premium list again. |
| Thursday 2005 | Respect the Rock USA | Steve | #08 | 9:51 | Download | Very long listing of music premiums, concert tickets, and special premiums, with commentaries. Could be good way to appeal to music and film geeks! |
| Thursday 2005 | Respect the Rock USA | Steve | #09 | 1:18 | Download | Thanks donors--including mom and sister, which is a big selling point for ladies who dig respect! |
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| Day/Year | Show Name | Host | Break | Time | MP3 Link | Mini-Review by Editor |
| Thursday 2005 | The Butters | Garbs | #01 | 4:22 | Download | Music in background. Talks about non-profit and all-volunteer radio. Goes through premium list. Then explains what money is used for. |
| Thursday 2005 | The Butters | Garbs | #02 | 3:37 | Download | Talks about pint glass premiums and a few music premiums. Good background music, but music a little too loud so hard to hear vocals. Last, talks about hats. |
| Thursday 2005 | The Butters | Garbs | #03 | 5:12 | Download | Starts to review premiums, and then skips around to different reasons and just mentions them. Then highlights certain music premiums. Shortly talks about how we need money to keep turntables working. Gives personal stories about playing local music, and how local music benefits from WRUW. He skips around too much, without focusing on one thing. |
| Thursday 2005 | The Butters | Garbs | #04 | 6:13 | Download | Has Zaire (phone operator) help out with a pitch. Talk about non-commercial radio and WRUW programmers' dedication. Recap personal stories about youth and listening to hip hop shows on college radio. Stress that they want to bring hip hop to the children and to Cleveland. Zaire's vocals too low, and it's hard to hear him. Invites people to donate whatever they can, include small amounts, appealing to students. |
| Thursday 2005 | The Butters | Garbs | #05 | 5:24 | Download | Emphasizes that any amount can help since we run all day, every day and don't shut down. Background music is Mr. Sandman remix and it's a little too obnoxious and hard to listen to Garbs sometimes. Goes over expenses that WRUW must keep up with. |
| Thursday 2005 | The Butters | Garbs | #06 | 4:56 | Download | Talks about premiums and different combinations you could do for different amounts of money. Big pause in the middle while he is reading over music premiums; should have been more prepared. Stresses variety of music available as premiums, and goes into how Miles Davis is a classic and you can't hear hip hop on any station in Cleveland like WRUW. |
| Thursday 2005 | The Butters | Garbs | #07 | 5:45 | Download | Reviews some music premiums he suggests, then goes into spiel about college radio, and then recaps all premiums. Talks about supporting things that you are a part of--including college radio! |
| Thursday 2005 | The Butters | Garbs | #08 | :38 | Download | Generic pitch for telethon donation. Only briefly mentions cd premium for $40 and tax deductible. |
| Thursday 2005 | The Butters | Garbs | #09 | 1:29 | Download | Thanks listeners for giving and lets people know how long telethon will be going on, in addition |
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| Day/Year | Show Name | Host | Break | Time | MP3 Link | Mini-Review by Editor |
| Thursday 2005 | dreamboat | Monica | #01 | 3:14 | Download | Special premium for the first 10 credit card donors +$50, and Monica stresses that she put special effort into making it. |
| Thursday 2005 | dreamboat | Monica | #02 | 5:09 | Download | Explains why telethon is so important--50% operating budget, funds music library, tech equipment, webstream and archive. "WRUW is only as strong as its listeners." Does run down of premiums, mentioning her special zine premium. |
| Thursday 2005 | dreamboat | Monica | #03 | 6:00 | Download | Focuses on how listener can't find the music being played on dreamboat on any other station, and speaks to her niche. Thanks music library and highlights it as most extensive and comprehensive in NEOhio. Thanks donor at the end and gives personal story about how listener turned her on to the band she was playing next. |
| Thursday 2005 | dreamboat | Monica | #04 | 4:43 | Download | Tells story of listener/$150 donor with unusual request and how it adds to diversity of dreamboat. Focuses on how WRUW is non-commercial and how radio conglomerates are taking over the airwaves. Gives online donation as option if phone is busy during her show. |
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| Day/Year | Show Name | Host | Break | Time | MP3 Link | Mini-Review by Editor |
| Thursday 2005 | stonecoldbikini | Christine | #01 | 1:26 | Download | Explains where telethon money goes, upbeat and fun music in background. Does quick rundown of premiums and then does quick push for $100 airtime. |
| Thursday 2005 | stonecoldbikini | Christine | #02 | 1:09 | Download | Plays off song that mentions "money time." For the next three callers only that donated at least $50, special gift certificates to Music Saves. |
| Thursday 2005 | stonecoldbikini | Christine | #03 | :13 | Download | Quick pitch, says for $40 can get this music…(then plays song.) Mentions that if phones are busy listener can donate online. |
| Thursday 2005 | stonecoldbikini | Christine | #04 | :17 | Download | Short pitch for Music Saves gift certificate premiums left. |
| Thursday 2005 | stonecoldbikini | Christine | #05 | 1:42 | Download | Explains how without donors, we wouldn't be as good as we are, for free! Talks about special events paid for by WRUW as gifts to listeners, and also mentions that donors helped us get to 15, 000 watts. |
| Thursday 2005 | stonecoldbikini | Christine | #06 | 1:14 | Download | Pitch for $100 airtime, invites listeners to come in and host her show. Suggests that listeners know more about indie rock stuff than she does! |
| Thursday 2005 | stonecoldbikini | Christine | #07 | 1:33 | Download | Programmer talks about how telethon donations help to get WRUW great music in our music library. Talks about music premium suggestions, and also about pint glass. |
| Thursday 2005 | stonecoldbikini | Christine | #08 | :42 | Download | Starts off by announcing the last artist and saying how you wouldn't be able to hear it anywhere else. Then focuses on WRUW sweatshirt premium. |
| Thursday 2005 | stonecoldbikini | Christine | #09 | 2:49 | Download | Talks about how her show has made over $1800 and uses it as a springboard to talk about how people know how important donating is. Focuses on $100 airtime again. Then pitches for low-end premiums, for people whose money is tight. Gives out the number a bunch, and shows the range of donations people can give. |
| Thursday 2005 | stonecoldbikini | Christine | #10 | 2:01 | Download | Celebrates breaking the $2000 mark and thanks donors. Monica and Christine do a joint ThankYou to listeners for making $3000 in 3 hours at the end. |
| Thursday 2005 | stonecoldbikini | Christine | #11 | 1:15 | Download | Is very gracious and thanks listeners, talking about how much they mean to her personally, and the station. Does a pitch for those who might have downloaded show, and suggests they donate on the website. |
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| Day/Year | Show Name | Host | Break | Time | MP3 Link | Mini-Review by Editor |
| Thursday 2005 | Global Taxi | Carl | #01 | 1:53 | Download | Thanks listeners for past donations and what they have allowed us to do-0-0up to 15,000 watts, better sound quality, etc. Emphasizes that donations go to support the largest all-0volunteer run community radio station in the state, and that donors are a crucial part of that. |
| Thursday 2005 | Global Taxi | Carl | #02 | 1:08 | Download | Talks about all WRUW programming is meant to impart knowledge with listeners and there are no strings attached. Content of the pitch was a little too abstract and not very compelling for donors. |
| Thursday 2005 | Global Taxi | Dr. Bill and Carl | #03 | 3:11 | Download | Invites listeners to show that there is interest in certain forms of music by donating to show support for show. Focuses on how at WRUW music is over profit. |
| Thursday 2005 | Global Taxi | Carl and Dr. Bill | #04 | 2:02 | Download | Talks about how WRUW puts music first so that we don't have to be commercial and corporately-supported. Talks about different places money goes--music, equipment, special events for our listeners. Mentions specific programmers and their dedication to music. |
| Thursday 2005 | Global Taxi | Dr. Bill | #05 | 1:24 | Download | Points out we only do telethon once a year, instead of more, like other stations. Also says that you won't hear afropop in many other places than WRUW. Briefly mentions premiums and world music cd premiums. |
| Thursday 2005 | Global Taxi | Dr. Bill | #06 | :50 | Download | Says that he knows that the show is new and they skip around with different kinds of music, but that more people need to call and donate, because they know there are listeners out there. Sort of a negative attitude, and I would not respond to that kind of appeal if I was a listener. |
| Thursday 2005 | Global Taxi | Carl and Dr. Bill | #07 | 1:48 | Download | After Carl talks, music comes in a little too loud and kinda covers speakers. Entices donors with premiums, and talks about playing a set of premium music. Assures listeners that phone operators are prepared to pick relevant premiums. Talk about how you can't hear this music anywhere else. |
| Thursday 2005 | Global Taxi | Carl | #08 | :59 | Download | Tells donors that by playing African music, and being able to have music library with it, we present, protect, and preserve African American culture. Can only hear authentic music like this and other shows on WRUW. |
| Thursday 2005 | Global Taxi | Carl | #09 | 1:55 | Download | Talks about what a genuine, creative atmosphere WRUW is and encourages people to donate because we are all volunteer. Again, a little too abstract of an appeal, with no real material reasons to give. |
| Thursday 2005 | Global Taxi | Carl | #10 | :41 | Download | Real short quasi-appeal using music in the background to promote cd premium. |
| Thursday 2005 | Global Taxi | Carl | #11 | 1:17 | Download | Short historical reflection on slavery, which leads into focus on how WRUW highlights certain music, giving justice to different cultures. Short and more of an additional comment than a pitch. |
| Thursday 2005 | Global Taxi | Carl and Dr. Bill | #12 | 1:07 | Download | Another pitch about how you will only hear this kind of music on WRUW, and they also say some stuff that I don't even understand what they mean! |
| Thursday 2005 | Global Taxi | Dr. Bill | #13 | 2:31 | Download | Talks about different methods of payment. Then mixes in some playlist announcing, saying that they are all premiums. Thanks donor, and emphasizes that WRUW is "community-supported" and we do that because we survive because of our donors. Explains that premiums are gifts. |
| Thursday 2005 | Global Taxi | Dr. Bill | #14 | :48 | Download | Pushes listeners to call in and help break the $2,000 mark on Global Taxi. Confusing because programmer says they need 7 donors to make the mark, but did not suggest any donation amounts. |
| Thursday 2005 | Global Taxi | Carl | #15 | 1:14 | Download | Thanks donor by name at beginning. Suggests that people who are not at a phone call later on in the week. Pushes tax-deductibility, and gives info about concert tickets available as premiums. |
| Thursday 2005 | Global Taxi | Carl | #16 | 1:13 | Download | Talks about relationship between WRUW and its listeners, and tells donors that donating is the best way to make this relationship real. Then pushes tax deductibility as a way to stick it to the govt! |