5 Keys to an Effective Pledge Break!

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“Effective fund raisers are not fast-talking salespeople trying to bring a quick buck to the institution. They are people who share and convey a deep belief in the merit and worth of the organization they represent ... You have to believe that your institution makes a difference.”

Jerold Panas
“Born to Raise: What Makes a Great Fund Raiser”

Welcome to 5 Keys to an Effective Pledge Break

The following are seven common mistakes WRUW programmers make during the telethon. Each is a complete "lesson" in what to avoid doing during your telethon show.

Key #1: Enthusiasm

Learn the three types of enthusiasm you need to have to succeed ...(read more)

Key #2: Emphasize Benefits

Stop talking about WRUW's features, and start talking about the benefits ... (read more)

Key #3: Think Like Goldilocks

Structure your appeal so that it feels "just right" (read more)

Key #4: Have a Plan

We say it every year, and every year, people say "I wish I had created scripts." (read more)

Key #5: Plagarize

The secret to being successful is borrowing good ideas from others ... (read more)