Helpful Web Links about Radio Fundraising
Audience
98: A study of public radio listeners and giving
Audience 98 is a research study on why people give to public radio. Although
heavily weighting towards NPR stations, the information is extremely relevant
to any non-commercial radio station that does on-air fundraising. Highly
recommended reading. The study is available as very-detailed PDF downloads.
Most of the content is also available on web pages. (Aranet.com)
Corporation for Public Broadcasting:
Public Radio Knowledge Base
(As of 2012, the CPB site has been reorganized and knowledgebase removed)
This site is home to the All you could ever hope for on fund raising from
the Corporation for Public Broadcasting. Contains a lot of links to Audience
98 and Pledgewell.org. (cpb.org)
The Truth About
Radio Fundraising (offline
as of 3/2008)
A short commentary from a staff member at KUAT-FM 90.3 (University of
Arizona). (kuatfm.org)
Public Radio's Resource for Producing
Effective Pledge Drives
(pledgewell.org ... offline
as of 3/2008 for over a year or more)
Great stuff here about radio fund raising. Although primarily intended
for NPR stations, most of the material can be applied to our fundraising,
too. Includes "The Field Guide to Giving."
Other Cool Sites
Gotlogos.com
This is where I got the logo for "How to Beg Online" done.
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