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“Effective fund raisers are not fast-talking salespeople trying to bring a quick buck to the institution. They are people who share and convey a deep belief in the merit and worth of the organization they represent ... You have to believe that your institution makes a difference.”

Jerold Panas
“Born to Raise: What Makes a Great Fund Raiser”

Audio Samples 2002 - 2003

The following nine (9) audio clips are taken directly from shows broadcast (and downloaded) during the 2002 and 2003 telethons.

Sample #1

Opening segment of Neal Filsinger's Dare Waves show from 2003. Short, concise introduction to the purpose of the fundraiser. Challenges the listeners to give and entices you to want to stay tuned!
(1:26)
(340 KB)

Sample #2

Opening to Rob's Plum Loco show from 2003. Another short, concise introduction to his fundraiser show. Promotes that he will be playing all premiums during the show.
(2:00)
(472 KB)

Sample #3

Brandt Fundak on his 2002 show Origin of the Species showcasing that we need funding because we're on 24/7 and "stuff breaks." Good personal examples.
(6:43)
(1,578 KB)

Sample #4

Another clip from Brandt's 2002 show. This one from the last 10 minutes of the show. Listen to his honest and passionate testimonial as to why he loves doing a show even though other people think he's crazy. Very uplifting.
(4:07)
(968 KB)

Sample #5

Christine Hahn of Stone Cold Bikini touches on a lot of good, short "selling points" of the station, specifically focusing on music purchases and requests.
(3:24)
(800 KB)

Sample #6

Keith ("Cobra") and the gang talk about how often they play requests. They also do a fun comparison of WRUW to commercial radio. Good multi-person interactions.
(3:11)
(933 KB)

Sample #7

Chris Fergus of Female of the Species asks you to imagine if you tuned in to WRUW and heard silence. She also mentions a specific CD premium and plays it.
(3:07)
(732 KB)

Sample #8

"Hey gang!" It's Laura and Andrew of Pretty in Pink! They tell why we're as fun as public television (wink, wink). In this break, they thank specific listeners, and talk about the premiums. Laura's descriptions of the WRUW sweatshirt and other premiums are a real treat in this sample. Energetic and fun to listen to.
(3:58)
(931 KB)

Sample #9

Jim Szabo of Down by the Cuyahoga talks about how he got turned on to jazz and WRUW. Good overview of the premiums. Summarizes the content of his previous pledge breaks, and then focuses on equipment needs. Also challenges new listeners and musicians to call in. A bit on the long side (first 1:30 is playlist) but covers a lot of good specific examples tied to the audience he knows.
(11:59)
(2,810 KB)

 

< MORE TO COME - especially samples that talk
about "why we need the money" >